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OPI Retail Solutions
Click & Collect
Optical Phusion, Inc. provides the Buy Online, Pick-up In-store (BOPIS) solutions that you – and your customers – have been waiting for!
Order Picking Solutions
The Bopis Revolution
Increase in Customer Demand
In 2020, the sudden increase in demand for online shopping with contact-free pickup led many retailers to implement BOPIS systems much quicker then they would have otherwise. Many experienced issues with inventory accuracy, customer communication and long waits for order pick-ups.
Despite these occasional hiccups, customer adoption has not been hindered and continues to grow. Almost three quarters of US shoppers have used BOPIS at least once and of those who try it, more than half are repeat customers.
The numbers speak for themselves, customer demand for BOPIS is here to stay, and retailers who have yet to implement it, or have lagging, inefficient systems in place, will be left behind.
Want a closer look at the numbers? For specific stats and figures on the popularity of BOPIS, view our blog article “Why Customers are Choosing BOPIS“
Why Customers are Choosing BOPIS.
Surveys show that customers prefer Buy Online, Pick-up In-store options, but why and just how popular is it? Find out in this closer look at the current state of BOPIS.
The Next Generation of Click and Collect
To learn more about the changing grocery e-commerce landscape and the role locker pick-up stations are playing, please download our playbook, “The Next Generation of Click and Collect.“
Created by OPI, Strongpoint and Retail Dive, it explores some of the key considerations for retailers as they seek to position their click and collect services to best meet consumer demands going forward while achieving their own business objectives to make grocery e-commerce as profitable as possible.
The Bopis Revolution
Perfecting the Process
The challenge retailers have now is how to perfect the BOPIS process. This is where OPI comes in. We can help with the visibility, training, logistics, and efficiency to keep your store competitive. Let’s take a look at where OPI can help to streamline your BOPIS systems.Â
From click…
Step 1 - Customer Places Order
The customer places their order and pays online from their computer or smartphone.
Step 2 - Order Fullfillment
A store employee receives an order and uses store devices to locate, scan and bag items.
Order Picking Solutions
An efficient picking process, like the solution offered by OPI and our partner, Strongpoint, is key to a successful Click & Collect system.
Step 3 - Customer Notification
The customer receives notification that their order has been prepared and is ready for pickup. With OPI Click & Collect Solutions, customer notifications are automated.
…to Collect!
Step 4 - Order Pickup
At their convenience, the customer collects their order in-store, curbside or at a locker station.
Last-mile Solutions
Whether you want to offer in-store, curbside or locker station order collection, OPI has the Click & Collect Last-mile Solution for you!
Order Picking Solutions
Efficient and Accurate Order Fulfillment
Sometimes, it’s what is behind the scenes that makes a customer experience truly outstanding. That is the case with BOPIS order fulfillment. The order picking process is a part that customers may never see, but an efficient picking solution is key to any successful BOPIS system. Together with our partner, Strongpoint, OPI offers an exceptionally efficient, adeptly accurate and swiftly scalable order picking solution!
Efficient
The OPI/Strongpoint picking solution is four times as efficient, with many associates averaging ~240 items per hour compared to industry standard of 60-65 items per hour.
Accurate
Orders picked with the OPI/Strongpoint picking solution are accurate 99% of the time. Employees easily find correct items and replace out-of-stock items with desired substitutions.
Scalable
The OPI/Strongpoint picking solution can be used by stores of any size, with order volume ranging from 1 to >3,000 per day, and scaled up quickly for seasonal demand or sales events.
…the staff works faster than expected and picks an average of 295 products per man hour… Now they can also pick groceries in three different zones. Frozen products, chilled products or dry food items, and even different orders at the same time – all of this is possible now.
The solution lets us run our online operations in a way that optimizes both efficiency and order fulfillment quality. That’s key for our service differentiation. [The solution] has allowed us to scale up our operations easily, without any need to reorganize our processes or systems.
Order Picking Solutions
The OPI/Strongpoint Solution
What makes the OPI/Strongpoint solution so efficient and accurate? A purpose built trolley and a combination of top-of-the-line enterprise devices and accessories incorporated in one intuitive solution that store associates find easy to learn and to use.
Purpose-built Smart Trolley
Pick multiple orders at once, scale and printer attached.
Arm-mounted Mobile Computer
Manages orders, product replacement, and more.
Bluetooth Ring Scanner
Quick, hands-free scanning.
Mobile Printer
Barcode labels for bags and weighed/untagged items.
Wireless Scales
Easy measuring of items charged by weight.
Solution Hardware from Zebra Technologies
The Zebra TC52/57Â are the latest in top-of-the-line enterprise mobile handheld technology, allowing store employees to scan Click & Collect order items with ease.
Pairing the TC52/57 with the bluetooth RS6000 Ring Scanner creates the perfect combination of form & function for the fastest possible Click & Collect order fulfillment. The fully adjustable and versatile wrist mount for the TC52/57 allows for completely hands-free scanning.
Mounted on the trolley or on a belt holster, Zebra Mobile Printers are an important tool in your order picking solution. Print scannable bag labels to identify orders, barcode labels for weighed or untagged items, and receipts on the spot.
GO Zebra Trade-in Program
Zebra is currently offering trade-in rebates for certain qualifying device purchases. Click here to Learn More>
Premier Solutions Provider
Optical Phusion, Inc. is a Premier Solutions Provider for Zebra Technologies.
Last-mile Solutions
Pick-up Options to Suit Every Store
Last-mile solutions are the part of the system that will have the biggest impact on the customer experience. Most people who opt to shop online and pick up their purchases at the store are looking for a more convenient alternative to finding a parking spot, searching the store for the items they want and waiting in a checkout line. If your Last-mile solutions leave them searching for the pick-up location or waiting for assistance, then your BOPIS system may not seem like the convenient option it could be.
This is not to say that retailers should choose one Last-mile option over the others. A customer’s preferred last-mile option can vary by what products they’re purchasing, their schedule, the weather – there are many factors that can affect which is most convenient for them. The most successful click and collect systems are using a mix of pick-up options to retain the loyalty of their customers.
Inside Store
How it works
Upon arriving at the store to pick-up their order, customers enter the store and proceed to a Customer Service desk, Register or other designated area manned by a store employee who retrieves their order for them.
Features & Benefits
Simple solution that is easy to set-up and implement quickly.
Customers may make additional purchases once inside the store.
Employee(s) manning pick-up can provide on-the-spot customer service, immediate returns/exchanges.
Requires storage space for orders awaiting pickup, chilled/freezer storage for grocery.
Curbside
How it works
Upon arriving at the store to pick-up their order, customers park in designated area. They check-in, either via an app or calling a phone number to let the store know they’ve arrived. Orders are brought directly to the customers vehicle by store employees.
Features & Benefits
Relatively simple to implement, requires blocking off an outdoor area and investing in clear, directional signage (OPI can help with that, too).
Customers consistently rate curbside pick-up as one of the most convenient BOPIS options.
Employee(s) delivering orders to vehicles can provide customer service.
Requires less contact for both customers and employees than in-store pick-up.
Requires storage space for orders awaiting pick-up, chilled/freezer for grocery.
Locker Solutions
How it works
In automated customer notifications, customers receive a one-time-use PIN. Upon arrival, they enter their PIN into the Locker Station kiosk terminal. The lockers that contain their order, which can be ambient, or chilled/frozen for grocery items, automatically open allowing the customer to take their purchases.
Features & Benefits
The quickest and most convenient option for both employees and customers – lockers are quick to load and most pickups take less than a minute!
Total self-service means little to no contact.
Employees are not interrupted from other tasks to retrieve orders.
Eliminates the need for storage areas for orders pending pick-up.
Extends store hours – outdoor stations can be accessed after the store is closed.
Fixed Stations can be indoor or outdoor and sized to space available.
Mobile lockers can be quickly set-up anywhere they’re needed.
Last-mile Smart Locker Solutions
The final piece to complete your Click & Collect Solution.
Together with our partner, Strongpoint, OPI offers fully customizable order collection locker stations. We offer two types of Locker Stations – installed Fixed Locker Stations or versatile Mobile Locker Stations – available with temperature-controlled Grocery Lockers, retail Parcel Lockers, or a combination of the two.
Last Mile Locker Solutions from OPI are the final piece that completes an end-to-end Click & Collect Solution. For more information about Last-mile Locker Solutions from OPI, visit our Locker Solutions page.
The Next Generation of Click and Collect
To learn more about the changing grocery e-commerce landscape and the role locker pick-up stations are playing, please download our playbook, “The Next Generation of Click and Collect.“
Created by OPI, Strongpoint and Retail Dive, it explores some of the key considerations for retailers as they seek to position their click and collect services to best meet consumer demands going forward while achieving their own business objectives to make grocery e-commerce as profitable as possible.
More Resources:
Labeling Solutions
Zebra Labeling Solutions provide the Reliable Scannability, Food Safe Adhesives, and the Wide Range of Products for frozen and other grocery retail challenges to complete your Click & Collect solutions.
Click & Collect Brochure
To get more details about OPI’s Click & Collect Solution, please download our brochure.
Click & Collect Infographic
To learn more about how Click & Collect can help you keep up with online shopping trends, download our infographic.
Get In Touch for more information an OPI Click & Collect Solution
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